Céline

Godin

Strategic planner / Communication director

Strategic Planner

La Cantine Silicon Sentier - Paris - France(Voluntary work - January 2010 - May 2010)

• Help the leaders of small business about their communication strategies.

Strategic Planner

Shem's - Casablanca - Morocco(Freelancer - May 2010 - May 2010)

• Shem's is a subsidiary of Loewe
  
  Training for the strategic planners of the agency about : " how to boost the creative brief ?"
• Worked Example: Sidi Harazem and Ain Saiss, mineral water Moroccan by Danone group.

Strategic Planner

Shine France - paris - France(Freelancer - May 2010 - May 2010)

• "How Shine France can become the leader in television programs in France?" for the As de Pique agency

Strategic Planner

IstockPhoto - paris - France(Freelancer - March 2010 - April 2010)

• Strategic recommandation "how IstockPhoto can be famous in France ?"
• Direct marketing + street marketing + sponsoring + social media

Strategic Planner

Adidas - paris - France(Freelancer - January 2010 - February 2010)

• Wild pitch : "how to turn a retail into a community and social place ?"

Freelance Strategic Planner

The Dudes and Associates - Paris - France(Freelancer - October 2009 - November 2009)

• Consulting for Colorii (make up for black skin)
• Pitch for a luxery brand

Freelance Strategic Planner

Ideactif - paris - France(Freelancer - September 2009 - September 2009)

• Bouygues Telecom competition BtoB (mobile phone operator)

Communications and Commercial Development director

Idé / Idé édition - Paris - France(Fixed-term contract - December 2008 - June 2009)

• Commercial and communications auditing
• Developing agency visibility with clients
• Propecting new markets
• Developing products by responding to clients demands

• Detection of problems of the two agencies: management, marketing, communication and commercial
  
  Establishing an internal and external communications for the 2 agencies (agency books, leaflets, budgeting and specification of a new website, referencing agency to agency and expert guides, communication from the employees, press release, breakfast customers all around the theme "Trends in graphics news" (5 breakfasts with orders 1 to 2 times on the key))
  
  Push communication from our customers and prospects on specific products related to major news events (the European elections, Formula 1 season .. etc)
  Return rate of emailing: 10%
  
  Creation of graphic news products to our customers and prospects (Radio, TV, press).
  
  About 70 to 100 contacts we are engaged in ongoing negotiations with Le Monde, Orange, SFR, Malsherbes editions, Grevin Museum, Samsung, Diplomatie Magazine, Reedbusiness.
  
  This experience has been enriching it allowed me to set up projects with all the facets that may contain:
  Phase of research and strategic (bench, strategic recommendations)
  Phase marketing (price, product, distribution, communication)
  Commercial phase to test the market with the introduction of CRM including the agency with File Maker Pro
  Communication phase

• Idé is an graphic news which became in 20 years an actor in the world of the press

• www.ide.fr

Freelance Strategic Planner

Visual Link - Paris - France(Freelancer - November 2008 - November 2008)

• Competition for Europ Assistance (pioneer of assistance)

• Problem to solve: how How to become the referral to all passengers?
  Competition won

• Agence digitale à taille humaine.

• www.visual-link.fr

Chief of market customer loyalty

SFR - Courbevoie - France(Permanent contract - June 2005 - May 2006)

• Briefing the marketing services agency agency
• Production Management and maintenance
• Strategics notes : renewing mobile phones

• Cette première expérience professionnelle m'a permis d'apprendre à gérer plusieurs projets en même temps avec des services et prestataires différents
• Elle m'a permis également d'aborder pour la 1ere fois des problématique de CRM et d'angle de communication

• SFR est le 2ème opérateur mobile en France. Il compte 17 millions de clients.

AD

FCB - Clichy - France(Work placement - February 2005 - June 2005)

• Client : Monoprix (supermarket chain in town)

Strategic Planner and Chief Project Developer

TEQUILA\ (TBWA\) - Boulogne Billancourt - France(Permanent contract - June 2006 - October 2008)

• In charge of following budgets on SFR, RATP, Le Figaro, La Redoute, Eugene Perma and FNAC.
• Strategic planner: Developing creative briefs, strategic reccomendations, brainstorming, client presentations and more
• Chief project developer: Developing creative briefs with production, judicial and accounting management

• Here are a few problems:
  
  Understand how the arrival of portability in France (SFR)
  How to communicate with the pro for better segmentation? (SFR)
  How to communicate to the families ? (SFR)
  How to create and differentiate the loyalty program? (SFR)
  Vision 2009 (Eugène Perma)
  Notebook monthly trends (La Redoute)
  
  Plus:
  Establishment of a weekly newsletter for SFR and internal teams which has largely been thanked
  Establishment of bi-monthly appointment with the Communications Director with SFR of the required subjects and 2 subjects selected by the agency
  1 notebook monthly trends for the Communications Director of La Redoute
• Chef de projets:
  
  SFR: 100 direct marketing campaign
  RATP: 50 partnerships
  Le Figaro: radio, press, billboard campaign
  Eugène Perma: 6 broadcasts with Jalou TV

• Tequila is a web and direct marketing agency which belongs to TBWA\

• www.tbwa-france.com

Marketing executive

Computer Associates - Courbevoie - France(Work placement - April 2004 - July 2004)

• Development of a sales and marketing tool

• Mission pilotée avec la directrice du marketing

• Computer Associates Inc est, en 2006, le 5e plus grand éditeur de logiciels avec environ 16,000 employés

Communication executive

Bolloré - Puteaux - France(Work placement - April 2002 - June 2002)

• Development of new sound communications
• Mediaplanning

• Choix des agences sonores
• Audit des agences de transports et logistiques de Bolloré pour connaître leur niveau d'équipement
• Tri de la presse mondiale spécialisée dans le transport et la logistique en fonction des sujets de nos campagnes et des sujets phares de ces publications

• Bolloré est un acteur puissant dans les secteurs économiques suivants : transport, logistique, distribution d'énergie. Il est aussi présent dans d'autres industries dont celle historique du papier, des médias et des télécommunications. Le groupe est présent au CAC 40