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Professional experience
Communications and Commercial Development director
Idé / Idé édition - Paris - France(December 2008 - June 2009)
Missions
- Commercial and communications auditing
- Developing agency visibility with clients
- Propecting new markets
- Developing products by responding to clients demands
Job details
- Detection of problems of the two agencies: management, marketing, communication and commercial
Establishing an internal and external communications for the 2 agencies (agency books, leaflets, budgeting and specification of a new website, referencing agency to agency and expert guides, communication from the employees, press release, breakfast customers all around the theme "Trends in graphics news" (5 breakfasts with orders 1 to 2 times on the key))
Push communication from our customers and prospects on specific products related to major news events (the European elections, Formula 1 season .. etc)
Return rate of emailing: 10%
Creation of graphic news products to our customers and prospects (Radio, TV, press).
About 70 to 100 contacts we are engaged in ongoing negotiations with Le Monde, Orange, SFR, Malsherbes editions, Grevin Museum, Samsung, Diplomatie Magazine, Reedbusiness.
This experience has been enriching it allowed me to set up projects with all the facets that may contain:
Phase of research and strategic (bench, strategic recommendations)
Phase marketing (price, product, distribution, communication)
Commercial phase to test the market with the introduction of CRM including the agency with File Maker Pro
Communication phase
Company Description
- Idé is an graphic news which became in 20 years an actor in the world of the press
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