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Professional experience
Strategic Planner and Chief Project Developer
TEQUILA\ (TBWA\) - Boulogne Billancourt - France(June 2006 - October 2008)
Missions
- In charge of following budgets on SFR, RATP, Le Figaro, La Redoute, Eugene Perma and FNAC.
- Strategic planner: Developing creative briefs, strategic reccomendations, brainstorming, client presentations and more
- Chief project developer: Developing creative briefs with production, judicial and accounting management
Job details
- Here are a few problems:
Understand how the arrival of portability in France (SFR)
How to communicate with the pro for better segmentation? (SFR)
How to communicate to the families ? (SFR)
How to create and differentiate the loyalty program? (SFR)
Vision 2009 (Eugène Perma)
Notebook monthly trends (La Redoute)
Plus:
Establishment of a weekly newsletter for SFR and internal teams which has largely been thanked
Establishment of bi-monthly appointment with the Communications Director with SFR of the required subjects and 2 subjects selected by the agency
1 notebook monthly trends for the Communications Director of La Redoute - Chef de projets:
SFR: 100 direct marketing campaign
RATP: 50 partnerships
Le Figaro: radio, press, billboard campaign
Eugène Perma: 6 broadcasts with Jalou TV
Company Description
- Tequila is a web and direct marketing agency which belongs to TBWA\
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